Blog
Setting Up an Email Marketing Funnel
Not long ago, Rave Retailer walked you through how to market your business using a marketing funnel. This approach works really well when attempting to showcase the general essence of your brand. However, once your business is up and running, you will need to know how...
Dialing in your Domain Name
At Rave Retailer, we don’t want to just reach out to the folks who have already started their business and are just looking for ways to improve their online digital strategy. NO! While this is a group of people which we wish to serve, we also want to help the NEW...
Strategic Brand Imagery
Brand positioning has been the hot topic for Rave Retailer as of late, but for good reason! How people perceive your brand should be help tantamount to how people would perceive you as a person as well as the company you keep such as friends and family. For that...
Finding and Digitally Marketing your Brand’s Place in the Industry
To have a business is not enough. To have the products, the services, the know-how are all not enough. You need to know how to integrate yourself into the most visible parts of the field or industry. And with today being as technologically advanced as it is, you will...
How to Position Your Brand
So you have a business, you have managed to accomplish a lot, and have witnessed some serious success. However, with the change in the times, you have begun to fall behind some of the other relevant competition. Is it dissatisfactory products? It is poor service?...
Digital Marketing Funnel (AIDA(S/R) Method)
Business as of late has not quite been ‘business as usual’. More of the people with whom we conduct business are not in our proximal locale. Globalization has taken the business world by storm and has stretched the bounds to which our brands’ presence reaches. New...
Amazon Projections for the 2018 Year
Amazon has been a heavy hitting seller for sometime now. With each new year of the company’s existence, you see more and more of its presence throughout the selling world, more of its endeavors into new companies and industries, and more advancements in the digital...
Brick-and-Mortar and Amazon Working Together
Currently, there is a split in the road by which people conduct commerce with one another. One path of the road leads down the path of selling online. The other gravitates towards to the direction of small business, brick-and-mortar selling. One is the traditional...
Brick-and-Mortar Competing with Amazon
Everything is shifting towards being online. Entertainment from music to video all comes from online. Communication with friends both near and far is conducted from the confines of the internet. And now, more and more of the shopping we as consumers do for our...