Blog
Creative Use of Facebook and YouTube
Your business has a website? Great! Your business is involved in local groups and events? Even better! Your business is offering products for sale both online and in brick-and-mortar? Way to cater to diverse shopping methods! You are doing a lot and you should be...
Video: A Digital Marketing Tool For Success
What kind of content are you providing your audience as you make branded, promotional material? Are you heavy on images and graphics in an attempt to help people visualize themselves using your product or service? Do blogs or other similar written items often enter...
Optimizing Your Copy Writing
A big part of successfully marketing your brand from a digital platform lies in one thing: Copy! You constantly formulate ways of pitching thoughts or ideas in a way that sells. You write out advertisements and promotional texts. Face it, copy is key! So how do you...
Setting Up an Email Marketing Funnel
Not long ago, Rave Retailer walked you through how to market your business using a marketing funnel. This approach works really well when attempting to showcase the general essence of your brand. However, once your business is up and running, you will need to know how...
Dialing in your Domain Name
At Rave Retailer, we don’t want to just reach out to the folks who have already started their business and are just looking for ways to improve their online digital strategy. NO! While this is a group of people which we wish to serve, we also want to help the NEW...
Strategic Brand Imagery
Brand positioning has been the hot topic for Rave Retailer as of late, but for good reason! How people perceive your brand should be help tantamount to how people would perceive you as a person as well as the company you keep such as friends and family. For that...
Finding and Digitally Marketing your Brand’s Place in the Industry
To have a business is not enough. To have the products, the services, the know-how are all not enough. You need to know how to integrate yourself into the most visible parts of the field or industry. And with today being as technologically advanced as it is, you will...
How to Position Your Brand
So you have a business, you have managed to accomplish a lot, and have witnessed some serious success. However, with the change in the times, you have begun to fall behind some of the other relevant competition. Is it dissatisfactory products? It is poor service?...
Digital Marketing Funnel (AIDA(S/R) Method)
Business as of late has not quite been ‘business as usual’. More of the people with whom we conduct business are not in our proximal locale. Globalization has taken the business world by storm and has stretched the bounds to which our brands’ presence reaches. New...