Multi-level marketing, affiliate sales, and gig work are all business models that have been around for decades, but they have become increasingly intertwined in recent years. This is due in part to the rise of the ecommerce and social commerce which have made it easier for people to connect with potential customers and sell products or services.
The combination of MLM, affiliate sales, and gig work has created a new business model that is often referred to as “network marketing 2.0.” This model allows people to earn money by promoting products or services, both online and offline. It is a more flexible and less hierarchical model than traditional MLM, and it is becoming increasingly popular as more people adopt a digital lifestyle.
The MLM business model is a global business structure, with companies operating in over 100 countries. According to Grand View Research, the global MLM market was valued at $189.71 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 6.1% from 2022 to 2028.
Cohesive Customer Experience
You’re in control over which prices are displaed to different users, so that retail customers, preferred customers, Reps of various rankings see the appropriate pricing tiers for their permission.
No matter what device your website visitor uses, every product and every page looks perfect.
Next-level shopping is through our dedicated Shop App that delivers your products without competition from other tabs, at lightning speed in the palm of your customer’s hand.
Rave Retailer creates the perfect MLM Website for your brand, then copies it over and over for your ever-growing team. Updates are instantly pushed to every Rep’s site, so you can:
- Give credit to Reps when they sell through their unique link.
- Track commissions accurately and without duplicity through tight 2-way back office sync.
- Pre-populate a shopping cart and share a unique link to the products.
- Apply rewards points from back offices towards purchases.
- Display the Rep’s name, photo, and contact to potential new customers.
- Easy checkout that doesn’t feel any different from typical B2C shopping experiences.
- Grow your team as customers upgrade to Reps and Reps upgrade to new levels.
- Sign new Reps with required purchases on the spot.
- Trigger user upgrades with specific products, membership fees, etc.
- Change pricing tiers based on user permissions.
Your Online Presence
Establish a strong online presence through a well-designed website or eCommerce platform. This allows you to showcase your products or services, provide information to potential customers, and facilitate online sales.
Integrate your MLM products into your e-commerce platform, making them easily accessible for customers. This includes providing detailed product descriptions, high-quality images, and customer reviews to build trust and encourage online purchases.
Consider implementing an affiliate program within your e-commerce platform. This allows your distributors to have personalized referral links, track their sales, and earn commissions from their referred customers’ purchases.
Training and Support
Provide comprehensive training materials, tutorials, and support for your MLM distributors, specifically tailored to the e-commerce aspect of the business. This helps them effectively promote and sell products online, optimize their online presence, and leverage digital marketing strategies.
Utilize digital marketing techniques such as search engine optimization (SEO), social media marketing, email marketing, and paid advertising to drive traffic to your e-commerce platform. This can help expand your customer base and attract potential distributors.
Implement strategies to engage with customers and build lasting relationships. This can include personalized email campaigns, loyalty programs, and responsive customer support. By focusing on customer satisfaction, you enhance the overall buying experience and encourage repeat sales.
Analytics and Data Tracking
Leverage analytics tools to track and analyze your e-commerce and MLM performance. This allows you to measure the effectiveness of your strategies, identify areas for improvement, and make data-driven decisions to optimize your business.
By combining MLM with e-commerce, you can leverage the power of online platforms to reach a wider audience, increase sales, and empower your distributors to build their networks effectively. Remember to align your MLM and e-commerce strategies seamlessly, ensuring a consistent brand experience for your customers and distributors.