Blog
The Cherry on Top of Online Shopping
Creating an online store versus a physical store is like comparing apples to oranges. Online stores require you think outside the box simply because customers can’t see, smell, or touch items that you are selling. If you’re thinking, “there’s no way you can replicate...
An Idea Whose Time Has Come!
Routinely, our nationwide dealer base of retailers and other business owners asks our company to provide advice. Our customer base, which consists of eye doctors, physical therapists, jewelers, rent to own stores, and home furnishing stores, generally calls upon us...
Email vs Social Media : Who wins the Fight for Marketing?
Think social media is the best way to reach your customers? Think again. Although both have value when marketing your business to potential customers, email is the way to go. Why? Although research supports this, there are some common-sense reasons you may not have...
Low Online Prices … It’s Not the Real Reason Consumers Shop Online, pt. 2
As we looked at in last month's blog, most consumers don't shop online for low prices. Instead, they turn to internet shopping to compensate for myriad deficiencies a brick-and-mortar store may face, such as lack of product selection, short staffing, high shipping...
Word Choice Is Important – In Any Situation
Word choice is essential. To communicate effectively, in any world, you must know what you want to say and how to say it. One word can change the entire meaning of what you want people to know. If you want people to know you really like something, try using words...
Low Online Prices … It’s Not the Real Reason Consumers Shop Online
The holiday shopping season is right around the corner. An easy strategy, and an appealing one at that, to outsell your competition is to lower your online prices and engage in an online price war. Naturally, we believe consumers turn to the internet in lieu of our...
Perspectives On Social Media And Loneliness
Provided as a PUBLIC SERVICE to our readers, this is the third in a series of posts written by our youngest team member, Emma Lively. Like most teens, Emma is social media savvy. More posts of this kind to follow. The average human is only capable of intimately...
How To Tell If Your Teen Is Texting And Driving
Provided as a PUBLIC SERVICE to our readers, this is the second in a series of posts written by our youngest team member, Emma Lively. Like most teens, Emma has seen first-hand the dangers involved in inappropriate texting. More posts of this kind to follow. Eleven...
Texting And Driving
Provided as a PUBLIC SERVICE to our readers, this is the first in a series of posts written by our youngest team member, Emma Lively. Like most teens, Emma has seen first-hand the dangers involved in inappropriate texting. More posts of this kind to follow. In the...