With a push towards in globalization, a lot of adjustments have been made in the way we conduct in basic functions all in an attempt to keep up with the quickened pace that this has generated for us all. In order to maintain any personal or business contact, the key necessity is to find modes in which you can uphold effective communication. Without this communication all else fails. Many new technological advances have taken place in order to fit the need of connecting the dots across the state, country, continent, world, everywhere!
While there is television, phone calls, text messaging, social media, and much more through which we stay connected, the form of communication that is most crucial in staying connected is undoubtedly through email. We can quickly get in contact with people anywhere, send files, images, ideas, add or remove people from topical conversation with ease with email. So why not use email to keep people informed and in touch with our business efforts? We’re talking about email marketing. Let’s check out all the ways in which this function is useful to any and all business and why it is the most effective way to keep businesses and their clients in good contact with one another.
Countless is the number of reasons for email marketing being as successful of a tool as it is. However, most of these successes can only happen from registering for the service. So first and foremost, we’ll first examine one essential fact that gives email marketing such potential for success for starters. This is the mere numerical population of email account users. Everybody has an email account, and if they do not, they are in fact ill-equipped in one of the most basic prerequisites of living in the digital age. Essentially what is being driven at here is that everybody has an email account, whether just one personal account or multiple work accounts. By 2019, it is projected that there will be over 2.9 billion frequent email users worldwide, ultimately accounting for over one third of the population (Radicati 2015: p2). Furthermore, the number of emails sent and received per user per day is projected to be reach 126 emails in 2019 (Radicati 2015: p4), implying that people are constantly conscious of their email flow and apt to notice at least the majority of what flows into their inbox, also indicating that should email marketing campaigns fall into their lap, they will not go unseen.In summation of this particular point is the fact that email marketing is initially effective in that it is utilizing a tool that is already frequently witnessed and so strongly integrated into the personal and work lives of a large portion of the Earth’s population. Email methods can cover a lot of ground.
The ways in which our world functions now, you need an email to do almost anything, which further depicts its usefulness in email marketing. Today, we are seeing an increase in the publicity surrounding other means of communication however, that being social media such as facebook and twitter. With the strong presence of these modes of communication as well as their trending appeal in all walks and across generations, it appears at first that this would now be the preferable contact method over email. However, this surface facade is not the truthful case. Consider the aforementioned figure on email accounts and daily sent and received emails. In comparison to that number, there were stated to be 1.23 billion active daily Facebook users in December of 2016 (Facebook Newsroom) and 313 million active monthly Twitter users (Twitter), a combined total that does not even touch half of the coverage of email, indicating that the reach, and therefore the effectiveness of email is most ideal for marketing.
Besides the simple fact that more people are frequent users, the ways in which email are used is also potentially more effective than social media in mas marketing for in that it does not only have the potential to be seen by more people, but its success rate is higher in actually delivery and views relative to users. Since emails are being delivered straight to clients via their email addresses versus being blasted to an audience in the hopes that said audience will see their presentation, the odds are ever in email’s favor. Let’s look at it from the perspective of this analogy. Your email will be depicted by your friendly neighborhood mailman Dwight. Dwight always brings your mail straight to you with a super high success rate, as you always expect. Derrick is a different story. Derrick will be the depiction of our social media. Derrick usually hangs out at the park on a bench not too far from your home. You come across him often and he keeps you in the loop on some things that he has heard through the grapevine, and it’s nice to keep up to date with him. Dwight and Derrick are both great people to stay informed with, however, unlike Derrick, Dwight always provides regular and frequent information, and likely more reliable information, and brings it straight to you, instead of retrieving infrequent, potentially patchy coverage of new information that sends you out of your way to receive. Ultimately, Dwight…or…email marketing makes for a greater rate of delivery success.
So far, we’ve examined why email is the most successful mode of communicating promotions, now let’s look at its response from customers. First, a few things to consider. One, we all buy things…a lot…yeah we bought things a heck of a lot! We live in a consumerist world where buying keeps commerce alive. Second, within the scope of that consumerist lifestyle, competition also comes into play for everyone involved. Third, is the reinforcement that email is the most utilized form of communication in business and possibly in general, as aforementioned. With these different principles in mind, the three formulate the answer to the question as to email marketing’s desirability amongst customers. The answer is to use email as a communicative means to addressing competitive virtues, such as a buyer desiring the lowest price for a purchase and a business owner’s hopes to win over more business, all brought on by the fact that our lifestyles are upheld by consuming goods and services. The figures absolutely uphold this as well, with 91% of adults being shown to enjoy receiving promotional emails with deals or information regarding potential purchases (Marketing Sherpa). With the release of such promotional emails typically being more so periodical, it is seen that when these promotions are done within reasonable time intervals, so as to not bombard customers, the rate of positive customer response is very high at 86% when utilized in monthly increments, but in the end, all time spans have shown to bear some degree of customer satisfaction, attesting to the fact that people generally enjoy receiving such promotions, simply with varying incremental desires (Marketing Sherpa). In summation, customers love email marketing and to have this as an implemented tool to bring in more business is a sure fire success.
Ultimately bringing us to our last point of consideration, the ways in which email marketing are useful to a business and its increasing success. Think about all that you do naturally as a businessperson, everything you would do from in the hypothetical situation of owning a store. You greet people, you let them know about deals going on, if they are repeat customers you keep them in the loop on new products that suit their interests, and most importantly, you impress upon them the fact that you want more than anything to maintain contact with them and keep their business. Now imagine being able to accomplish all of this with the simple registration of a customer’s email. Yeah that simple. With use of email marketing, you can send out promotions regarding deals, goods and services, new content, abandoned shopping carts, and so much more. Looking at it with a big-picture perspective, all in all what marketing via email will do is continue the stream of interest directed to your website and your business in general. This gives customers reasons to keep in the loop with what you’ve got going on, continue their business with you, relay your business onto others they know with similar market needs, and strike interest into entirely new customers who may have just happened upon your website by happenstance. But in the end, it will generate what matters most, intrigue in your business, which will translate to buying by one of many avenues.
In conclusion, email marketing is an extremely useful tool that has taken over the business world, and now the e-commerce world as well. Even with the fairly new presence of social media, and even considering its utility in other ways, email has stood the test of time in terms of communicating and relaying information in the best and most effective way possible, and has gained popularity in its ability to please clients and business owners alike. To find out more about this function, how it works, and what it can do for your business, get in touch with Rave Retailer to see what email marketing will achieve for you.