Appealing to the Major Consumer Types

Rave Retailer has said it before and will say it again: No two shoppers are exactly the same. Whether it be the needs of an individual within a market, the market they are in to begin with, or any other factor, everyone is different in their role as a consumer. Even...

Getting Left Hanging… That is not Right!

Left hanging. Sorry for the two sad introductory words, but there is a point with which to follow it up. I was left hanging at junior prom. I was left hanging in that group project that nobody showed up to. And I was left hanging when I was the only one sold on...