Understanding Mobile Search

Mar 29, 2013Mobile Marketing, Websites

“As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur, such as phone calls, store visits, or purchases on other devices.”

Mobile Search Moments Study by Google Think

Recently Google and Nielson partnered in a study analyzing over 6000 mobile searches and the actions that resulted. Think mobile doesn’t matter? Think again. Mobile drives conversions. Period. Here are some highlights from the study:

Mobile search is ALWAYS ON. It happens at home, at work and on-the-go

45% of all mobile searches are goal oriented – to make a decision about a product or service

3 of 4 mobile searches trigger follow up actions

Shopping queries are 2x more likely to happen in the store

55% of conversions (phone call, store visit, purchase) happen within an hour

The Bottom Line:

It is imperative that you have a well built, informative, local website to turn queries into purchases. It also means you MUST factor mobile into the equation. Your site must be mobile optimized and the best way to do that is to make it responsive. Your website is a 24/7 access point to your business. Allocate a substantial time and investment into it. The value far exceeds the cost.

Not sure how to get started? We have a variety of products, services and technology tools to meet your needs. Choose from a website using the Rave Retailer platform or a custom website to help you shine, then grow your business using social media and Rave Retailer Apps.

Contact Rave Retailer today.