You’re a small business owner. From the inception of that business of yours, there has most likely been an expectation that you are to handle it all. Whether it be in an effort to conserve funds upon startup or a sheer desire to understand the inner workings of all facets involved in running an operation, the compulsion to take it all on by your own volition is undoubtedly there.
While there are great benefits and the satisfaction of tackling it all on your own, there comes a time where one’s mental cost-benefit chart should start to tip towards accepting that maybe certain aspects of the job would be best handled by outsourcing. One aspect of your business in particular that external, professional-grade attention is your business website itself. Let’s discuss the reasons why you may benefit from outsourcing the design and maintenance end of your site.
When You Try to Handle It All…
It’s noble to try to handle it all, managing your business website while concurrently managing your business at large. But things begin to fall apart some when you try to do it all. As a business owner, your thoughts should be big picture, where you can see all of the cogs turning within your business from a bird’s eye view, and this juggling act leaves you with blinders on instead, zoned in on the micro as opposed to the macro. More of your time is spent trying to learn the skills associated with designing and managing a site, and possibly still not doing it to the best quality you can. Meanwhile, this effort detracts from time that could be oriented towards selling or pushing your brand, products, and services. Ultimately, it’s an ineffective use of energy and poor prioritization.
Specialization of Work
You are in the business of…well…whatever it is with which you are involved. A website designer or general e-commerce solutions provider…they are in the business of making your business look as stellar as possible by way of your website and digital aesthetic. You got into the business that you did because you saw a problem in need of solutions, found those solutions, and are now trying to deliver on that to those who need what you provide. Any business owner would be doing themselves and their market a horrible disservice by misallocating effort and attention away from the needs of that market. Leave the digital design and technical work to the pros in that realm, and you, get back to selling like you do best.
Time is Money
Upfront, you may have gotten it into your head that by building and maintaining your small business website, you would be saving valuable funds that could be used more appropriately and effectively in other arena of your business. While this may be helpful in the very beginning, it will, at some point, leave you in a stalemate with yourself. Your time is valuable, and it is important to see which use of your time will not only be more sensible as aforementioned, but will provide a bigger return for you. In taking time out to build and maintain your business website, you will save a little and generate little to none in new leads or sales. On the other hand, maintaining your regular practices for growing your business while relinquishing website duties to an outsourced party will increase and improve your business, earn you money, and leave you with website costs that will be rendered minuscule by the former two. Take the route that gives you the most value for your time.
Positive Feedback Loop
So, what does this mean exactly? Positive feedback loop? Essentially, what it can be boiled down to is the notion of compounding value. As a product of outsourcing website responsibilities, your website will improve user experience, furthermore receiving more engagement, leading to increased opportunities for you and your personnel to push and win conversions. With new found success in the form of improved revenues, you can not only continue to improve your web presence by means of your business site, but you can also improve the goods and services being sold on that site, the modes of client interaction the site provides, and overall expansion of how your business and its corresponding site interact. Expect improvement in sales and in web branding in perpetuity as a result.
Your small business has prospered greatly because of your hard work, discipline, and willingness to manage any and all tasks associated with it. However, the time either has come or will soon come that it makes the most sense to outsource the maintenance of your site to the pros that will help represent your brand the way it deserves. When the time comes for you to entrust your business site in the hands of a proper design team or entity, trust Rave Retailer to get the job done right!