Let it be known. Google, Yahoo, Bing, MSN and all other search engines are not all-knowing oracles. Sure, they give you great answers when you ask. But they merely know how and where to find the best answers to your particular question.
So, if your small business has an answer or a solution to someone’s question, you need to know how to let the not-so omnipotent search engines find your Web site. The key lays in search engine optimization, or in short, SEO.
SEO
SEO is an art and a mastery that uses various factors – keywords, relative links, Meta tags, HTML changes – to improve a Web site’s page ranking in an organic search. Now, before we lose you here with this technical jargon, keep in mind that we’ve perfected the art of organic SEO at Rave Retailer to provide affordable small business Web design solutions that will get your Web site found organically.
Organic Improvement
Organic improvement does not deploy annoying advertising elements throughout your small business Web site. Instead, it’s a process that advances your Web site to the top of a search engine’s first page by playing upon their algorithmic search results. In short, organic SEO knows how search engines function and it anticipates what search terms – or keywords – a person will type into their browser. Now that we’ve briefly covered how SEO works in an organic search, let’s discuss how Rave Retailer affordably implements this strategy to get your small business found.
Keywords
It’s all about the keywords! Rave Retailer keeps this important factor in mind as we create your Web design and write the text for your Web site. We anticipate how a person will enter keywords into a search query and we fill your Web site full of both industry and geographic keywords. For instance, let’s say you own a small bakery in Michigan and you sell cookies, brownies, fresh baked bread, muffins, pies, etc … You have to consider that a hungry cookie lover will sit down at the computer and type “cookies in michigan” into their search engine. If your Web site is filled with pastry relevant words in Michigan, it’ll most likely get found. Therefore it’s vital that your Web site contains industry and geographic specific keywords so that it will get found.
Links
Keywords are extremely helpful for SEO, but a full campaign does not stop there. In going and outgoing links also help get your business found. Why is this? Because there is a program – or a little thing called a Webcrawler or spider – that combs the ENTIRE internet around once a month. And when we say the ENTIRE internet, we mean more than 20 billion pages! This little guy needs help finding all those pages, and that’s where links come in. When you establish back links to your site, you’re essentially giving this spider a shortcut straight to your site. And that’s great! Because the more the spider finds you, the higher it will rank your page in an organic search.
If you’re a small business owner that has answers to someone’s question, Rave Retailer has an affordable solution.