In the world of ecommerce, there are many giants in the industry. As has been stated before, one of the up-and-coming heavy hitters in the field is the online selling wiz, Amazon. They have established a platform for buying and selling that has done a lot for not only changing the face of ecommerce, but of commerce as we know it. With such a sizeable and prominent business, folks may have mixed opinions on the company. Today, we will look at some of the positive take people have have towards Amazon both from the perspective of a shopper or a seller. Let’s jump in, shall we?

Amazon Shopper: Pros

Ease of Finding Desired Products

Shopping in store can sometimes be difficult and time consuming. Think about even needing to purchase one thing, specifically, that you may be trying to get the best deal possible on. In order to do so, you have to jump back and forth between different stores, price comparing. Heck, you may not even find an item within the realm of what you need. The same thing could even go for shopping online through most retailers. With Amazon however, there is an extensive number of items up for sale, with an imaginable expectation that you could find pretty much anything you need. To be able to find what you want, price compare that item from different sources, and consolidate you buying experience, Amazon is a winner.

Convenient Across Lifestyles

No matter where you are, Amazon is bound to be an easy and convenient way to buy the things you need. Look at from the perspective of people from different places and how they would shop. In urban or more metropolitan areas, people recently have found additional value to shopping with Amazon due to that it spares them from having to navigate towards stores. The only instances where they may be caught in a brick-and-mortar establishment is to showroom products, but chances are they’ll find and buy the item online. People who live outside of these areas need to buy things too, you know. Rural areas account for roughly 19.3 percent of the population (Census Bureau). They may have fewer shopping options within their locale. For this reason, Amazon is a go-to for them to get what they need. No matter where you are, Amazon is a convenient option.

Easy Returns and Satisfaction Assurance

When shopping online, people can sometimes be a little uncertain of the satisfaction they will find with the product being purchased. Since the assumed case here is that the buyer will most likely not have the chance to try the item before buying, unless showrooming of course, who is to say that they will love it or not? For that reason, the next best thing is to offer easy product return options. Knowing you can easily return an item will save a lot of potential frustration later on, but more so will put the customer at ease to actually buy. Ninety-two percent of consumers will buy from a seller again if prior returns proved to be easy (InvespCRO), showing just how valuable absolute satisfaction is to Amazon.

Amazon Seller: Pros

Amazon Recognition

After over two decades of Amazon within the online selling realm, the company has now reached as pinnacle of presence where you could probably couldn’t go a day without seeing the brand logo online, let alone an hour even. Internet Retailers Conference and Exhibition (IRCE) breaks down the sales figures of Amazon, relative to all e-commerce sales and the general population:

“Four out of every $10 spent online in the U.S. is with Amazon (43%). Eighty percent of online growth comes from Amazon sales. Currently, there are approximately 80 million Amazon Prime members – that’s 64% of households in the U.S.!”

That being the case, one’s brand would benefit incredibly by adhering their business efforts to the selling power of the Amazon name.


No two business owners are alike. People within different industries, locations, or just individual businesses, all have a unique idea as to how hands-on they wish to be in their operations. When using Amazon as a mode to bring attention and sales to your business, you are not limited to one specific program to do so. With Amazon Marketplace Web Services (MWS), you receive a storefront on the Amazon website, acting similar to you having a brick-and-mortar store in the Mall of America, you’re going to drive in business! Amazon’s Fulfillment by Amazon (FBA), allows you entrust Amazon with all of your warehousing, picking, packing, shipping, and servicing of products, taking a lot of the weight off of your efforts, so you can focus on selling! Needless to say, Amazon has the options to fit any seller’s selling needs.


Getting the ball rolling in new business undertakings or operating an established business from a new platform can sometimes be costly. But it does not always have to be. With Amazon services that can be integrated into your digital business strategy, you are able to inexpensively give your business a new revenue stream to supplement all other endeavors. Plus, you can rest assured that your business will experience great returns due to the attention and ease of sale that Amazon will give you. Low start up costs and high returns with Amazon, you can’t beat that optimal online selling arrangement!


In conclusion, in a world where Amazon has become more and more renown as the global selling wiz, there can be mixed feelings about such a powerhouse. Amidst the feedback and critiques, there are undoubtedly pros to buying and selling using the Amazon brand. While these are just some of the positive reasons to use Amazon services, there are countless other reasons to do so. To learn more about Amazon, the services it offers, and why to do business with the powerhouse, contact Rave Retailer today, and see how your online buying and selling experience could be optimized with the help of Amazon.