Can you imagine a retail store without a checkout lane? Surprisingly, as the VP of Sales for Rave Retailer, that is exactly what I am finding in the field of sales. Ecommerce has grown to over 161 BILLION DOLLARS in 2011 and by 2016 that number will double. If you can make 1%, 3%, or 5% of sales online, why not open that checkout lane?
There are easy ways to seamlessly walk people right into that checkout lane online.
- Send your customers an email with a number of online specials and promotions listed.
- Create a Facebook post or a tweet at peak hours (evening), and see what happens to that cash register.
Both are quick, easy and painless, and should be part of your overall marketing plan.
It’s time to get your brick and mortar store online with an added checkout lane. I’m sure you don’t want to miss out on the 15% year over year of increased ecommerce dollars your competition is earning. People are walking into your store, shopping the same products online, and buying from your competitor while in your store because they found a better deal online.
Are your products getting found? If your products are not searchable on your website, how are customers able to find what they are looking for? Do you tuck products away in obscure locations in your brick and mortar store? Essentially, it’s the same thing. Most people will do a product search online. The Rave Retailer product catalog system was developed in a manner that allows the products on your website to be built into the URL. Why is this important? Google indexes all of it, which gets you found in an internet search. Bottom line? Do the following at the very least:
- Index your products
- Blog about your products and promotions
- Use email marketing to give people a reason to shop you online
- Talk about what you are doing on Facebook regularly and showcase your products and promotions there
Take the bull by the horns and see what happens. Don’t just sit there all “old school” relying on your great reputation and loyal following, because Gen-Y does not care and they are your future. Get yourself ready for the future, or the future will pass you by and your smarter competition will be selling the products you use to have on your shelf.
Call Rave Retailer today to get started. I’ll be happy to talk to you about some of these proven solutions that work, and more.