Blog
Branding at its Best
The introduction of the internet revolutionized the world, no doubt about that. In today’s world, however, it’s all about coming up with fresh ideas. Mac brought us the “i” revolution with iphones, ipads, and ihomes. We have “docks,” “windows,” and “tabs.” The...
Men are Mobile Shoppers
In an increasingly mobile world, it is key to recognize the ever-growing differences in the shopping habits of men and women. For mobile retailers, it now is less important to simply “have a presence” in a market, but to meet the needs of the specific groups of...
Writing to Save Space
“Because even the smallest of words can be the ones to hurt you, or save you.” ― Natsuki Takaya We’ve all experienced the elusive condensing of a large text because it just wouldn’t fit in the area given. Whether it be a proposal, a marketing strategy, or design...
The Cherry on Top of Online Shopping
Creating an online store versus a physical store is like comparing apples to oranges. Online stores require you think outside the box simply because customers can’t see, smell, or touch items that you are selling. If you’re thinking, “there’s no way you can replicate...
An Idea Whose Time Has Come!
Routinely, our nationwide dealer base of retailers and other business owners asks our company to provide advice. Our customer base, which consists of eye doctors, physical therapists, jewelers, rent to own stores, and home furnishing stores, generally calls upon us...
Email vs Social Media : Who wins the Fight for Marketing?
Think social media is the best way to reach your customers? Think again. Although both have value when marketing your business to potential customers, email is the way to go. Why? Although research supports this, there are some common-sense reasons you may not have...
Low Online Prices … It’s Not the Real Reason Consumers Shop Online, pt. 2
As we looked at in last month's blog, most consumers don't shop online for low prices. Instead, they turn to internet shopping to compensate for myriad deficiencies a brick-and-mortar store may face, such as lack of product selection, short staffing, high shipping...
Word Choice Is Important – In Any Situation
Word choice is essential. To communicate effectively, in any world, you must know what you want to say and how to say it. One word can change the entire meaning of what you want people to know. If you want people to know you really like something, try using words...
Low Online Prices … It’s Not the Real Reason Consumers Shop Online
The holiday shopping season is right around the corner. An easy strategy, and an appealing one at that, to outsell your competition is to lower your online prices and engage in an online price war. Naturally, we believe consumers turn to the internet in lieu of our...