Blog
The Future of Advertising
In an increasingly mobile world, the landscape of advertising is becoming quite dynamic. With all the smartphone and tablet users out there, advertisements will continue to be more comprehensive to those who are viewing them. Imagine, every time you log on to your...
Get More Facebook Likes with These Easy Tips
You can never have enough Facebook likes, companies small and large alike are constantly trying to find ways to get more likes--increasing the amount of people that see your sites posts in the future. So what are the secrets to getting more likes? Let's take a look at...
The Cultural Shift of the Century
Everywhere you look someone is staring at a screen. Your boss. Your 15 year old. Probably even your 15 month old. Age is no matter in the age of digitalization. We communicate mostly through phones, computers, or ipads--even more than we communicate by speaking face...
Branding at its Best
The introduction of the internet revolutionized the world, no doubt about that. In today’s world, however, it’s all about coming up with fresh ideas. Mac brought us the “i” revolution with iphones, ipads, and ihomes. We have “docks,” “windows,” and “tabs.” The...
Men are Mobile Shoppers
In an increasingly mobile world, it is key to recognize the ever-growing differences in the shopping habits of men and women. For mobile retailers, it now is less important to simply “have a presence” in a market, but to meet the needs of the specific groups of...
Writing to Save Space
“Because even the smallest of words can be the ones to hurt you, or save you.” ― Natsuki Takaya We’ve all experienced the elusive condensing of a large text because it just wouldn’t fit in the area given. Whether it be a proposal, a marketing strategy, or design...
The Cherry on Top of Online Shopping
Creating an online store versus a physical store is like comparing apples to oranges. Online stores require you think outside the box simply because customers can’t see, smell, or touch items that you are selling. If you’re thinking, “there’s no way you can replicate...
An Idea Whose Time Has Come!
Routinely, our nationwide dealer base of retailers and other business owners asks our company to provide advice. Our customer base, which consists of eye doctors, physical therapists, jewelers, rent to own stores, and home furnishing stores, generally calls upon us...
Email vs Social Media : Who wins the Fight for Marketing?
Think social media is the best way to reach your customers? Think again. Although both have value when marketing your business to potential customers, email is the way to go. Why? Although research supports this, there are some common-sense reasons you may not have...