Happy New Year! What are your goals and aspirations for 2013? We definitely have some!
Web development has grown and changed so much over the last few years, and at Rave Retailer we are always looking for ways to improve our websites and services for our customers and potential customers.
For us, this means both ascetics and functionality. Beyond websites themselves, much of our programming efforts go into the Rave Retailer platform, which controls a large number of websites across many industries. 2013 promises to include more development and enhancements. Below is a partial list of some of the things we are working on and will continue to work on throughout the year. Like every other year, the list will grow as we strive to offer the very best in technology tools for you.
Responsive Web Design
With the exponential growth of mobile, it’s apparent that offering websites with responsive web design is imperative. In a nutshell, responsive web design gives the user an optimal experience no matter the type of device they are viewing your website from. On a phone, the site may have a single column, whereas on a laptop it might have three. Responsive web design employs a number of programming elements that ultimately gives the user the very best experience possible no matter the screen size. Look for a lot more information in the coming months regarding responsive and adaptive web design.
Mobile Marketing
We’ve been in the business of mobile marketingfor a while now, but we expect to see many more of our customers take advantage of this service. Mobile marketing is simply the process of marketing to individuals via their mobile devices. According to recent research by Google, 85% of us will start browsing on one device and finish our shopping experience with another. The devices include smartphones, tablets, eReaders, laptops and more. While there are similarities between mobile marketing and traditional internet marketing, there are also considerable differences. Working with a company that understands mobile marketing will be key to your success on the world wide web.
White Labeled Tools
If we have any specialty at all, we’d likely say our white labeled tools are at the top of the list. Rave Retailer is the name of our company, but it’s also the name of our dashboard, or software. Specifically considered software as a service (SaaS) our dashboard can be tailored to any industry. As a reseller, Rave Retailer gives you the opportunity to dramatically increase bottom line revenue for both you and your clients. You’ll have complete access to white label our services to your clients with our full-suite of online money-making selling tools. We take the work out of building a website and running a digital marketing strategy. Our technology team will handle all of your website’s programming, CSS styling and database management so that you’ll never have to deal with the technological side of websites or build them from the ground-up. Moreover, our world-class customer service staff is devoted and trained to help you bring your vision to life by working with you and interfacing with our technology team. In short, we’re devoted to providing you with the technological tools and support to make you and your clients more money.
eCommerce
eCommerce is another area expected to grow in 2013. While we currently offer eCommerce sites, there are still many out there who have not made that switch. In 2013 it will be apparent that those who do not will be left behind. 75% of Americans regularly shop online and if you aren’t allowing people to buy from your site, they’ll easily go elsewhere. According to our friends at Statista, “online shopping has become increasingly popular over the past decade. U.S. e-commerce sales grew from 72 billion U.S. dollars in 2002 to 256 billion U.S. dollars in 2011. Simultaneously, the number of online shoppers in the U.S. is expected to grow from 137 million in 2010 to 175 million in 2016 according to eMarketer estimates.” It is time to turn your efforts toward eCommerce.
Rave Retailer Apps
Facebook apps continue to thrive and grow and we offer them through Rave Retailer Apps. Integrating your website with Facebook is a really smart move and Rave Retailer Apps gives you this capability, and so much more. Rave Retailer Apps were designed specifically to harness the power and popularity of Facebook and its more than 800 million active users. Our Facebook approved applications are designed to dominate the social networking arena and turn online fans into paying customers. As a reseller, we’ll provide you with the tools and support to help your clients make more money. As business owner, we’ll put the tools and great customer service right at your fingertips so you can start growing your business today. Check out Rave Retailer Apps today.
If you’re currently one of our customers, we thank you for letting us serve you. Our goal is to always be uncommon and exceptional. If you are in the market for a website, contact us today. We’d love to help.