Happy Black Friday everyone!
‘Tis the season to be merry, right? Or is it more accurate to say, “tis the season to SHOP TIL YOU DROP”?
While many still rise at 3 a.m. to brave the calamity of lines and outrageous human behavior, just as many others choose to shop in the comfort of their homes with the help of the internet. And as habits change further over the years, a lot of shoppers are turning to their smartphones and tablets instead of a desktop computer or laptop.
As a retailer, are you ready for them? Will they find you? Will you get a piece of the action? Those are all questions to be answered on blogs in the next few weeks, as we address inbound marketing, cart abandonment and more. For today, however, take a look at this infographic from Strangeloop which details shopping habits for the 2012 holiday season. Get ready. It’s here!
A few stats of interest as you determine your place in the scheme of things:
- Shoppers will spend 12% more this year than last year
- 1 out of 3 will avoid the craziness of the physical store
- 51% will shop online (that’s huge!)
- Mobile shopping will be bigger than ever: 12% will sneak in some shopping on their mobile phone while at work
- People abandon their carts when sites are slow