by Andrew Lundell

According to a study done by the Miniwatts Marketing Group, more than 78 percent of Americans use the internet on a daily basis. This includes both desktop and mobile devices. As a business owner, you should promote your business online, which can be a cost-saver in comparison to commercials and billboards. However, most businesses forget that in order to have a strong Web presence, they need a great Website.

Below are several things to consider when looking for an effective Website for your business:

  • Keep the design simple. If the site has too many options, users will get confused and lose interest.
  • Present all of your products clearly. Answer as many consumer questions as possible on the product page.
  • Make sure the About Us page is relatable. If you present yourself and your business in a way others cannot understand or relate to, potential customers will be turned away.
  • Have multiple ways to contact you. Link your Website to your business’s Facebook and Twitter accounts, have a local and toll free number if possible, and provide an email address

A key to remember is to create a Website for what your business needs. A bakery might not need an interactive model of their cakes, while a machinist shop might need something more than a picture and a paragraph for their product. By keeping your Website simple yet elegant, you will see sales increase along with customer satisfaction.

About Rave Retailer

Retailers sell stuff. That’s it. That’s all they do. Rave Retailer is the furniture industry’s only SaaS platform that fully integrates a website, e-commerce shopping cart, email marketing, traditional marketing, blogging, analytics, and now Craigslist, in one simple yet powerful tool that gives you complete control of your online strategy. Go to raveretailer.com to see how everything we do is designed to help you sell more stuff, keep more customers and make more money.