Each quarter, Rave Retailer provides statistical data to Furniture Today for their eIntent segment which analyzes online furniture website data across the country. These statistics are right in line with many of the other statistics we’ve been reporting regarding eCommerce and online shopping habits.
The average purchase price per transaction shows an 8% climb over second quarter data, with the largest percent of online furniture purchases occurring in the fabric upholstery division. These purchases include stationary and motion sofas, recliners, sectionals, loveseats, chairs and ottomans. Occasional tables and leather upholstery weren’t too far behind, but sales were truly spread throughout many categories.
What does this mean for you as a retailer?
If you aren’t selling online, you’re likely missing out on sales you could be making. Customers are purchasing online more often and in greater numbers than before. Contact us today to learn how to turn your online presence into an online store – with a shopping cart.