Appealing to the Major Consumer Types

Rave Retailer has said it before and will say it again: No two shoppers are exactly the same. Whether it be the needs of an individual within a market, the market they are in to begin with, or any other factor, everyone is different in their role as a consumer. Even...

Being ‘Mr. or Ms. Popular’ in Search Engine Rankings

The digital world has been engulfing our physical lives, what with all of the cool advancements in technology, information, and connectivity. It has become such an integral part of our lives that screen time, or time spent consuming media via smartphones, laptops,...