Appealing to the Major Consumer Types

Rave Retailer has said it before and will say it again: No two shoppers are exactly the same. Whether it be the needs of an individual within a market, the market they are in to begin with, or any other factor, everyone is different in their role as a consumer. Even...

You Can’t Spell PPC without 5 W’s and 1 H

Initiating your efforts in the form of a PPC ad can take a lot of consideration. Even with the effectiveness and great success of this means of converting online shoppers into buyers, the need to know the best approach and implementation is still a factor in one’s...