Appealing to the Major Consumer Types

Rave Retailer has said it before and will say it again: No two shoppers are exactly the same. Whether it be the needs of an individual within a market, the market they are in to begin with, or any other factor, everyone is different in their role as a consumer. Even...

Scenery Scenarios: A Glimpse at GeoMarketing

Business is hectic, business is crazy! There are so many different things to think about at any given moment concerning customer wants and needs that, oftentimes, the subtleties can just slip right on through the cracks. This is where we see the negative effects begin...